More than just keeping the product safe, your choice of packaging materials influences the sales. Customers are likely to pick a product with an attractive and reusable container over one they perceive to be of lower quality.
Overlooking the role that packing and presentation play in selling your products is a grave mistake. It could result in tanking sales even when the quality of the product remains the same. Human beings are visual creatures who will gravitate towards the attractively packaged product every time.
Product presentation extends beyond having excellent graphics on the container, but to include the shape of the container as well. Working with a reliable filling equipment manufacturer, you can ensure that your product checks that box. In the fight for a larger share in an uncertain market, you must pull all stops to beat your rivals.
Safeguard that first impression
Sometimes, it’s easy to think that most customers are finicky and always nitpicking as if on a mission to ruin companies. But, before you judge them too harshly, remember people work hard for their money. As such, they have a right to be extremely picky about where and on who they spend their money on. You can only worry about the factors within your control and that is ensuring that your products live up to their expectations.
Let’s say, you’re in the beverage market and present your product in transparent or translucent bottles. You would do well to pick a filling machine that fills the containers to the same level. A row of bottled beverages filled to the same uniform level not only makes a great impression on the customer, but also attests to your quality control. Customers make unconscious notes of such small details and it boosts their confidence in your line of products.
On the other hand, a volumetric filling machine makes a great choice if using opaque containers. Such a device delivers the same volume in each container but the fill levels may differ. In such instances, the customer might not be so concerned about uniformity as it’s hidden from view.
The packaging material matters
Other than sporting an eye-catching design, your containers should be durable as well. If possible, you can make them reusable or at least recyclable. Customers are likely to pick a product with a durable and reusable container because it will help solve another problem.
That increases your market in that you’ll have a bunch of shoppers who love your product and another bunch that buys your products for the reusable container. You’d also appeal to the environmentally-conscious crowd if your containers are eco-friendly and recyclable as well. Thoughtfully packaging your product will have earned you two entirely new group of consumers.
With a custom-made filling machine, you can change your packing containers at will without breaking the bank. That way, you can cash in on having a quality product and excellent packaging containers as well. Having more than one competitive advantage lets you triumph over the competition.
It takes much more than having a quality product to grow your sales in a competitive market. You must find unique ways to appeal to your target market and entice them to pick your products over the competition. Your choice of packaging material coupled with excellent presentation can hand you a quick win.