Recruitment was already a challenging task for businesses. Recruiting a single candidate was a tedious and time-consuming process involving multiple tasks. The current pandemic has made it even tougher, posing new challenges. Thus, recruitment teams across the globe are finding it even harder to find the right talent for their organization.
However, all is not gloomy. Advanced technologies have become a savior for the recruitment industry. They have helped simplify and shorten the recruitment process. At the same time, they have also enabled businesses to find the best-suited talent. So how are technologies helping businesses exactly?
1. Marketing Automation
The first step in recruitment involves advertising job vacancies by listing them on job boards and portals. Businesses invest heavily in their own job portal development to provide a smooth experience to the candidates. Similarly, they list job vacancies on third-party job boards.
However, most businesses fail to understand that doing just this is not enough. They also need to market and advertise the listings to attract the maximum number of candidates. Marketing automation tools help businesses gain maximum visibility for their job listings. This ensures that companies have a vast talent pool to begin with, which increases the probability of finding the best talent available.
2. AI-capable Chatbots
Today, candidates want information in an instant irrespective of the time of the day. It becomes impossible for human employees to be available for candidates at all times. AI chatbots are enabling businesses to attend and reach out to candidates easily. Chatbots having strong conversational abilities can provide candidates updates regarding their application status, interview schedule, required documentation, and much more.
Additionally, chatbots can also help increase user engagement, user experience, and trust. This, in turn, helps improve candidate application completion and conversion rates.
3. Mobile Apps
People are primarily using their mobile apps for essential activities. From ordering food to buying furniture to paying bills, mobile apps have become the go-to destination. Similarly, they have also become the primary source for job seekers. Candidates prefer using mobile apps to find new jobs rather than checking newspaper listings or even using a laptop through websites.
Mobile apps have made life easier, even for passive job seekers. Mobile app notifications help find new job vacancies without having to invest time and energy. This allows businesses to target even a bigger talent pool and find better candidates.
4. Cloud Services
Previously, document filling, sharing, and other paperwork tasks were time-consuming for both businesses and candidates. However, cloud services have significantly simplified the mentioned tasks. They have proven highly beneficial, especially during the current pandemic. Additionally, digital signatures have made it easy to sign and verify documents, which helps businesses and candidates save time, energy, and effort.
Going by the current trends, cloud services are likely to take center stage, even when the pandemic is over. The traditional pen and paper method for document management is likely to go obsolete in the future.
5. Video calling platforms
Due to social distancing norms and lockdowns, conducting traditional interviews at workplaces wasn’t possible. This led to an increase in the popularity of video calling platforms such as Zoom, Google Meet, and Skype, to name a few. The apps proved to be a great alternative for traditional interviews as they simplified the interviewing process for candidates and businesses alike. All required is just an internet-connected device with a camera, whether a high-end laptop or a budget smartphone.
Similarly, these apps also helped in other business operations. Meetings and discussions could be easily held on these video calling platforms. These apps can support group calls for many people and screen sharing that prove to be valuable features. The only limitation with using video calling platforms is the requirement of decent to high-speed internet, which isn’t always possible.
6. Online Proctoring Apps
In addition to interviews, assessing the hard and soft skills of the candidates digitally became possible due to online proctoring apps. These apps have AI capabilities and provide an automated assessment and hiring solution.
Businesses can design tests for candidates on these apps. Once the candidate has attempted the tests, the app automatically evaluates the answers by comparing them to a predefined set of answers. Based on the comparison, the app determines whether the answer is correct or not.
Advanced proctoring apps with AI capabilities can also detect the speech and behavior patterns of the candidates. It analyses speech pauses, body posture, eye movement, and other things during the assessment process. This enables businesses to assess the candidates’ soft skills and ensure that the candidate isn’t cheating during the exam.
The Covid situation has, undoubtedly, put up new challenges for the recruitment industry. However, there is no need to worry since technology is there to help. You need a clear vision and a robust approach before investing and implementing a technological solution for the recruitment process.