In-house business printing might seem like the best solution to cut down on operation costs. But this could result in unattractive prints which could give your company a poor first impression. Professional printing can make all the difference and gives your company the professional image it needs to make an impact.
There are different finishing techniques the printer will use for your business stationery printing. One of these techniques is varnishing. The varnish is added to enhance the appearance of your print and protect it from scratches, scuffs, moisture, and chemicals. Here are some of the varnishes your printer might recommend.
This is a water-based varnish which is often applied inline and appears whiter and cleaner compared to other varnishing options. Aqueous varnish is also eco-friendly and dries fast, which enables the printer to progress to other finishing techniques like glueing, packing and die-cutting. The varnish covers your entire page and is moderately glossy or dull. Many pharmaceutical and food companies use this varnish.
This is a liquid coating which offers a matte or ultra gloss surface sheen. UV varnish is cured instantly under UV radiation and removes the need for the costly downtimes associated with lengthy drying times. The varnish is applied offline and adheres to other coatings like celloglaze and machine varnishes. This option is however not suitable for prints that will have direct contact with pharmaceuticals and food.
This is applied inline and resembles clear ink. Machine varnish is often used on general documents like catalogues and pamphlets and text weights to seal the ink, create a visual effect and reduce set-off. It is primarily used for its protective rather than aesthetic benefits.
Even the best printing services will do little for your business image without the right printing finish. The above varnishes are inexpensive but could significantly boost the success of your marketing, so ask your printer’s advice when it comes to varnishing.